With the purpose to give an answer to all these questions, SAP has developed a revolutionary tool for CRM market, SAP C/4 HANA. This new technology has raised customer experience, stablishing a trust relationship that remains over the time.
The classic concept of relationship between companies and customer has changed. From an user point of view, it´s possible to think in a new generation ecommerce, an app or a multi channel pressence. Not only the sales process should improve but marketing tools have to be connected as well and provide the accurate information so the businesss can provide the best possible service.